Writing for Print and Digital Media Certificate
Although communication in the digital age is most often focused on technology, delivery and platform, compelling and timely writing and storytelling is crucial to making the message heard. The Writing for Print and Digital Media certificate provides a solid foundation in journalistic writing, editing, and narrative technique for work in print and across digital media platforms. Students develop a robust skill set for communication in formats from blogs to brochures, websites to direct marketing. The program teaches clear, concise writing, foundations of persuasive communication, visual content production and design, and long- and short-form storytelling in multimedia formats. The core journalistic writing courses are taught by current and emeritus faculty from Northwestern’s Medill School of Journalism; all courses are offered evenings and weekends.
The program is ideal for online content producers and editors, designers, and professionals working in communications, social media, marketing, public relations or advertising roles.
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About Writing for Print and Digital Media
Writing for Print and Digital Media Goals and Courses
Program Goals
Writing for Print and Digital Media certificate students will:
- Write clear and compelling content for a defined audience
- Demonstrate skill in composing stories and identifying appropriate voice and tone
- Understand the basics of persuasive communication
- Locate, interview or generate information for messages, articles, and content
- Understand and integrate various journalism and digital media platforms and how these relate to the message and intended audience
- Develop proficiency with the concepts and tools for visual, graphic and user-focused design
Required Courses
Four from the following:
- ADVT 380 Visual Communication
- COMM ST 205 Theories of Persuasion
- COMM ST 246 Intro to Health Communication*
- JRN WRIT 201-A Writing for Media
- JRN WRIT 201-B Visual Storytelling
- MKTG 370 Public Relations
*Course availability varies year to year. See Writing for Print and Digital Media schedule for details.
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Writing for Print and Digital Media Tuition
Post-baccalaureate students at Northwestern's School of Professional Studies pay per course. For more information about financial obligations and tuition, please visit the Tuition page.
Admission for Writing for Print and Digital Media
In addition to completing an online application, you'll also need to submit a few supplemental materials. A list of requirements for admission including application deadlines and tips on how to apply can be found on the Admission page.
Writing for Print and Digital Media Registration Information
Whether you're a first-time registrant or current and returning student, all students register using our online student registration and records systems. Important information about registering for courses at SPS, including registration timelines and adding or dropping courses in which you are already enrolled, can be found on the Registration Information page.
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